The elevation facing Tottenham Court Road is a 9 bay classical building 100ft wide in natural limestone, bronze and glass in keeping with the buildings either side which are also constructed in Portland stone, glass and bronze. This composition starts at ground level with a rusticated arcade supporting a giant Palladian Ionic Order with a superimposed giant Corinthian Order above complete with entablature and balustrade with an attic at the top and slate roof behind the parapet. At the two ends of the colonnade are plain and rusticated book ends to frame the composition and make a clean joint with the neighbouring classical buildings either side.